Sumitomo Rubber North America, Inc. (SRNA) engaged Mercury to develop vehicle purchase specifications and conduct a RFP for full-service maintenance leases for its nationwide fleet of about 80 tractors. SRNA manufactures and delivers Falken brand tires to dealers in the United States. The company was founded in 1983 and is headquartered in Rancho Cucamonga, California with additional operations in Illinois, New Jersey, Texas, New York, and Florida. SRNA operates as a subsidiary of Sumitomo Rubber Industries, Ltd.