Sumitomo Rubber North America, Inc. (SRNA) selected Mercury to conduct a diagnostic assessment and a qualitative / quantitative review of various fleet management business practices for its nationwide fleet of about 80 tractors, trailers, and yard tractors. SRNA manufactures and delivers Falken brand tires to dealers in the United States. The company was founded in 1983 and is headquartered in Rancho Cucamonga, California with additional operations in Illinois, New Jersey, Texas, and Florida. SRNA operates as a subsidiary of Sumitomo Rubber Industries, Ltd.